Adam Sedwick

Case Studies

Explore how strategic design thinking and user-centered solutions have driven measurable business outcomes across diverse industries.

Showcasing Creativity
Event Branding
Showcasing Creativity
Created brand identity, marketing materials, and website for an internal event at Discovery Education, allowing creative teams to showcase their work.

Key Results

  • Develop and Launch Brand Identity
  • 60%+ Employee Engagement
  • Increased Employee Satisfaction
Brand Identity Web Design Event Coordination
Design System Refresh
Enterprise Ed-Tech
Design System Refresh
Led a team through the redesign of the design systems for Discovery Education, refreshing branding across products and updating the support capabilities.

Key Results

  • 100% Existing Component Coverage in Year 1
  • WCAG 2.1 AA Compliant
  • $5M+ Annual Cost Reduction
Design Systems Program Management Engineering
Connecting Classrooms to Careers
Enterprise Ed-Tech
Connecting Classrooms to Careers
Led the design of an award winning career readiness platform that enables industry professionals to connect directly with students in classrooms.

Key Results

  • 10k+ Students Reached in First Year
  • 85% User Satisfaction
  • 30% Increased User Retention
User Testing Design Leadership Prototyping
Technology Enhanced Learning
Enterprise Ed-Tech
Technology Enhanced Learning
Redesign of Discovery Education’s award-winning Science Techbook; providing phenomena-based core science curriculum to K-12 classrooms.

Key Results

  • 60% Increased Usability Score
  • WCAG 2.1 AA Compliant
  • 40% Increased Instructional Time
Design Leadership Accessibility User Testing
Discovery Education Experience
Enterprise Ed-Tech
Discovery Education Experience
Product overhaul of the Discovery Education platform, unifying multiple existing products and features under a single cohesive product offering.

Key Results

  • Launch a Unified Product Offering
  • 15% MAU Uplift
  • 27% Increased ARR
Product Design User Research Systems Design

Work Samples

I've been lucky to work on a diverse range of projects, including international and multi-lingual marketing campaigns, e-commerce experiences, education-focused products, and design systems.

Accessibility Playbook
Reference Documentation
Accessibility Playbook
A reference manual for team about common accessibility topics.
Discovery Education
Enterprise Ed-Tech
Discovery Education
The public face of Discovery Education and their suite of products and solutions.
Comet Design System
Enterprise Ed-Tech
Comet Design System
The initial design system created by Discovery Education and EightShapes.
Broadway Collection
Entertainment Retail
Broadway Collection
One-stop-shop solution for visitors in NYC looking to purchase show tickets.
New York International Auto Show 2016
Event Marketing
New York International Auto Show 2016
Media showcase and ticket sales for the premier auto show in NYC.
One World Observatory
International Entertainment
One World Observatory
Official site for the new One World Observatory attraction in NYC.

Let's Create Something Extraordinary Together

Ready to elevate your product's design and strategy? I'm available for senior leadership roles and strategic consulting.

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Resources

Adam Sedwick

I work on Design systems and Advocate for Accessibility on the web.

Tennessee

Blogging

Design Systems

Design Tokens

Web Accessibility

Web Design

Web Development

Open Web Standards